The Internet has surpassed all the achievements made
so far by the media and this has contributed decisively to making the world a Global Village, the concept expressed by
the Canadian philosopher Marshall Mc Luhan (1911-1980) in the fifties of the 20th
century.
Mc Luhan was certainly a visionary because he
conceived his idea when the great mass media, like television, were just taking
their first steps into the world.
From the second half of the 20th century
arose a new era: the Age of Communication,
that currently we live fully. The main characteristic of this historical period
has been the domain that has exerted the media on society. This has become the
media in the owners of the monopoly of information and, consequently, in the
great conductors of politics, the economy and the behavior patterns of the
world population. But that dominance has begun to change with the emergence of
new forms of communication such as the Internet, which has made it possible for
all citizens of the world to express their opinion on a global scale, a
privilege that until recently was reserved only for very few.
Certainly, we have arrived to Mc Luhan's Global Village.
In the three essays that have gathered here is done a
reflection on the role exerted until now by the media in politics, economics
and social change.
The links are:
Is advertising a tool for economic growth?
How the mass media can contribute to economic and
social development
The mass media impose the political leadership
http://pablorafaelgonzalez.blogspot.com/2013/07/the-mass-media-impose-political.html
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