3 essays on the role of communication, how the media can contribute to economic and social development

The Internet has surpassed all the achievements made so far by the media and this has contributed decisively to making the world a Global Village, the concept expressed by the Canadian philosopher Marshall Mc Luhan (1911-1980) in the fifties of the 20^th century.

Mc Luhan was certainly a visionary because he conceived his idea when the great mass media, like television, were just taking their first steps into the world.

From the second half of the 20^th century arose a new era: the Age of Communication, that currently we live fully. The main characteristic of this historical period has been the domain that has exerted the media on society. This has become the media in the owners of the monopoly of information and, consequently, in the great conductors of politics, the economy and the behavior patterns of the world population. But that dominance has begun to change with the emergence of new forms of communication such as the Internet, which has made it possible for all citizens of the world to express their opinion on a global scale, a privilege that until recently was reserved only for very few.

Certainly, we have arrived to Mc Luhan's Global Village.

In the three essays that have gathered here is done a reflection on the role exerted until now by the media in politics, economics and social change.

The links are:

Is advertising a tool for economic growth?

http://pablorafaelgonzalez.blogspot.com/2012/08/is-advertising-tool-for-economic-growth.html

How the mass media can contribute to economic and social development

http://pablorafaelgonzalez.blogspot.com/2012/09/how-mass-media-can-contribute-to.html

The mass media impose the political leadership

http://pablorafaelgonzalez.blogspot.com/2013/07/the-mass-media-impose-political.html